When people hear a story the first thing they do is compare the story to their own life experience.

Using storytelling on a social media platform can be done effectively through microblogging (think Facebook/Instagram).  This is where you take a whole blog’s post worth of content and turn it into a small condensed, high impact piece combined with visual content, no more than a couple of paragraphs.

Using storytelling on a social media platform can be done effectively through microblogging.  This is where you take a whole blog’s post worth of content and turn it into a small condensed, high impact piece combined with visual content, no more than a couple of paragraphs.

People will follow you because they want to hear what you think.  Even if it does not feel like it sometimes, you have a unique voice and a unique perspective.  Pour yourself into your content and your authentic voice will come through.

Quality content has value, moves people, and/or is sharable.

Think about how you will impact the viewer:

Will you… empower, encourage, inspire, challenge? People will remember how you make them feel.

Your goal is to establish you/your company as an expert or leader within a niche.

GIVE: free advice, free training, discounts, and content

When you focus on giving your followers will already trust you when you are ready to sell.   Even when you sell – make sure you are also giving.

SOCIAL MEDIA IS NOT ABOUT YOU

Consider with every post: what does this contribute to the world, what does this contribute to your audience’s lie?

Use the formula: give give, give, sell. Give 90% Sell 10%.

When you give – give value, no strings attached.

If your audience does not feel like you get to know them, they will not stick around.

Don’t be: boring, self-centered, negative, corporate, too professional

NO one likes the one dude at a party who will not shut up about how great he is and never asks anyone else a question.

HOW TO THINK ABOUT YOUR FUTURE CLIENTS IN TERMS OF CONTENT DEVELOPMENT

Your prospective clients are complex humans with multiple layers that need consideration.

With every post, consider what do they love most, what keeps them up at night, what matters most to these people BEYOND what you are selling – create content that speaks to who your people are and what they want.  Know them and create for them.

Effectively utilizing social medial is an investment. You will need to set aside time to take photos, write stories, and share content that is solely yours.  The whole point of having a presence is to curate content FOR your ideal clients.

Go for quality over quantity in cultivating posts. Quality content is simply that which matters most to your ideal client.  Speak directly to your tribe’s life, desires, interests and frustrations. Be authentic in your commentary. Don’t try to be someone you are not.

One of the best ways to stand out is to have unique and fresh content in a sea of regurgitated posts.

OK so how to learn – where to begin?

Research other businesses who are currently serving your ideal client. Become an observer of people, businesses, and patterns.  Without knowing it you interact with clients and potential clients every single day. Reading their pulse is a crucial part of your job.

How do you find your ideal client? You ask them, you watch them, you test things out.  You make notes and tweak your concepts.

Get feedback from established tribes on who they are and what they like.

Nothing beats REAL research and established groups on social media makes this possible.

As much as you have to know WHO your ideal clients are, you also have to know WHERE they are.

         What are their online habits?

         When are they online, where are they online?

         What are they doing online?

         Where are they in the real world?

         Where to they hang out?

         What activities do they participate in?

         Where do they shop?

         What services do they use?

From a social media perspective you must, must, be active on the social media platform that your people are on.  Make those platforms your #1 priority.

KNOW YOUR AUDIENCE / DEFINE AND UNDERSTAND YOUR TRIBE

You want people to feel like you are in their head.

Honor and respect the complexities of your tribe – especially your fears.

When you are on the social media platform of your tribe … ENGAGE! Respond to people’s posts… like their content.  When you respond – for god’s sake be authentic. Read their posts, engage, and do so because you care.

NEWS FLASH

You can sell the exact same type of product as someone else and still stand out in your industry, because, through your voice, you will be known for much more than what you sell.

Your job is not to look more like those you look up to – your job is to look like you in order to stand out.

Your tone is what will define you.  People will head towards your voice – be authentic – be funny, be bold.

Use the language and tone of your clients.  To learn – spy.  See how they tweet and post.

BRAND YOURSELF: encapsulate your values, beliefs, your mission, and your core.

KNOW YOUR WHY

Knowing your why is all about telling your unique story about what led you to this point.  What is your mission statement based on your experience?  Celebrate your story. Celebrate your perspective!

SOCIAL MEDIA IS NOT A QUICK FIX

Or an afterthought..

Participating effectively on social media takes time, planning, care and intentionality.  This is a long term project required for long term success.

People do not want to be sold

They want to be seen – heard and understood, nurtured and accepted.  More than anything else, your job is to connect with people and make them feel seen and valid.  Social media is not a place where you sell, social media is a place where you connect and inspire.

You need quality content, quality followers, and quality shares.

The process

Find your authentic voice,  find your tribe, set your strategy, attract and engage, give, give,  give, AND THEN…. Lead your people to the next step… which could be a newsletter or e-mail list, or a class or product offering.

ONLINE READING:

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